Simply put, it’s dynamic, that’s why! Say, you printed your business cards and brochures last month. You spent a nice chunk of change because your wanted them to stand out. But now you discover you need to add something that will dramatically change what you’re communicating. You can’t throw out a thousand brochures or cards, but updating a website is simple! Simply tweak it, and you’re on your way.
Remember, customers aren’t always willing to buy when you’re willing to sell. By keeping them informed and in touch with your website, they can reach out to you whenever they are ready!