So you’ve decided to take action, working on your own or with a web developer to build and maintain your catering company website. Or you have a website, but you’re looking for ways to get better ROI.
What are the building blocks of a successful catering website?
For starters, you need photos—of your food, table setting, and ideally, also of your events. It may seem like the common sense response, but sometimes people get caught up in writing content that they forget that a lot of people are visual. To capture your clients attention you have to WOW them with imagery.
Think Instagram, Pinterest, Facebook, etc. your prospective customer is combing through these sites in search of their next caterer. The time for excuses about not having access to a photographer/videographer are no longer valid. If you have a smart phone that is all you need.
Pictures for your website
If you’re already working with event photographers, review the pictures they take at each event and pick the best for your site. If that’s not an option, grab your point & shoot or use the camera on your mobile phone.
**Here’s a hack: you can often get a photographer with great skill BUT who is in the process of building their portfolio. You can barter services or pay in food. Plus they get to meet potential clients at the event.
Including sample menus of events you’ve catered is another great way of attracting potential clients. If you have sample menus that show your creativity, those potential clients can visualize what is possible for their event.
Menus need not include prices—and, in fact, some caterers advise leaving them out. The reason for this is if you’re higher end, it can easily scare people away from reaching out to you.
Posting customer testimonials on your site is an excellent idea. It’s important to update testimonials regularly so that it’s clear to site visitors that your business is active and engaging.
Having a section devoted to your staff or your story if a solopreneur. Include names, professional bio and any other interesting information about the people behind the scenes. This is an excellent way of setting yourself apart from others in the space and shed light on the rock stars in the company.
Another bad-ass idea, and a simple way to make your site more dynamic, is to devote a section of your site to your company’s blog or to add a link a blog that your catering company’s maintains external to its website. Your blog is an ideal platform for showcasing events, new color palettes, recipes, sharing ideas and posting video and photos of your events.
These are a couple of ideas that will make your catering website a positive experience for your visitors. Are you a caterer? What have you done on your website that has led to more business?