So you’ve decided to take action, working on your own or with a web developer to build and maintain your catering company website. Or you have a website, but you’re looking for ways to get better ROI.
What are the building blocks of a successful catering website?
For starters, you need photos—of your food, table setting, and ideally, also of your events. It may seem like the common sense response, but sometimes people get caught up in writing content that they forget that a lot of people are visual. To capture your clients attention you have to WOW them with imagery.
Think Instagram, Pinterest, Facebook, etc. your prospective customer is combing through these sites in search of their next caterer. The time for excuses about not having access to a photographer/videographer are no longer valid. If you have a smart phone that is all you need.
Pictures for your website
If you’re already working with event photographers, review the pictures they take at each event and pick the best for your site. If that’s not an option, grab your point & shoot or use the camera on your mobile phone.
**Here’s a hack: you can often get a photographer with great skill BUT who is in the process of building their portfolio. You can barter services or pay in food. Plus they get to meet potential clients at the event. Continue reading