Web Development

24Apr 2015
Catering Website with Redwand Ventures

So you’ve decided to take action, working on your own or with a web developer to build and maintain your catering company website. Or you have a website, but you’re looking for ways to get better ROI.

What are the building blocks of a successful catering website?
For starters, you need photos—of your food, table setting, and ideally, also of your events. It may seem like the common sense response, but sometimes people get caught up in writing content that they forget that a lot of people are visual. To capture your clients attention you have to WOW them with imagery.

Think Instagram, Pinterest, Facebook, etc. your prospective customer is combing through these sites in search of their next caterer. The time for excuses about not having access to a photographer/videographer are no longer valid. If you have a smart phone that is all you need.

Pictures for your website

If you’re already working with event photographers, review the catering websites from redwand venturespictures they take at each event and pick the best for your site. If that’s not an option, grab your point & shoot or use the camera on your mobile phone.

**Here’s a hack: you can often get a photographer with great skill BUT who is in the process of building their portfolio. You can barter services or pay in food. Plus they get to meet potential clients at the event. Continue reading

20Apr 2015
Redwand Ventures website starter list

Sometimes a client comes to us with an idea and no clue of where to start. Here is a quick starter list for small business websites.  A list of basic items to consider when setting down the path of bringing your website to reality.

  • Grab your domain name (the www.yourname.com)
  • Web hosting – some providers will give you the domain name for free for the 1st year if you sign up with them.
  • Business Email Address – vital! once you’ve secured your domain get started on
  • Web marketing plan – a reputable creative agency often offers these services as an add-on
  • Navigation items – decide on the section of your website (about us, products, services, etc.)
  • Some idea of content – content is golden for any website, begin thinking of how you will attract and retain site visitors.
  • Search Engine Optimization (SEO) – again your creative agency will should have these services as a part of their portfolio.
  • Email marketing plan – very important! it’s one thing to get people to visit your website, but how will you keep the engagement going. Don’t be like the guy who attracted the girl with his good looks, but his conversational skills are blah!!!
  • Social media accounts and strategy – before your website is even built you should be reaching out and building your audience.

This is a quick and dirty list BUT it is enough to get you started. Let us know if it helps. Gracias.

10Sep 2014
Resist the Do it Cheap Syndrome

This is a topic that we seem to encounter with every other prospect that engages with us to produce a web project. Being a small business ourselves we can empathize with those who operate in a lean manner. However, being lean does not mean that you should skimp on those areas of your business with the potential to improve on ROI. These sentiments are so on target, that we felt compelled to reproduce it here…

Many profits suffer from what Wilkinson calls the “do it cheap” syndrome, also known as the “ED’s nephew can build our website for free” syndrome.

In an effort to save money, nonprofits tend to rely on volunteer labor and free tools for creating and maintaining websites.

However, the cheapest possible tools might not actually meet your nonprofit’s needs, resulting in a website that’s hugely less effective than it could be.

And volunteers (whether it’s your ED’s clever 14-year-old nephew or even a skilled volunteer web designer) get busy. Their lives change, they move away or get a second job or decide to support another cause. Volunteers shouldn’t be who you rely on to create and maintain your web presence. ~ Jay Wilkinson


16Jun 2014

Recently a prospective client, in not so nice terms, indicated that our fees were overpriced for the solution we quoted on her project. Clearly this prospect slipped through the net in our screening process. But this incident didn’t only raise a number of issues about the way the firm qualifies potential clients, but also how important it was for us to better educate prospects on value.

Here’s the real deal, chances are that if you spend a $1,000 to get your website done. Your web firm didn’t allow time to do anything more with your investment than whip up a templated site with very little consideration or discussion for its purpose. Of course, all of your Facebook friends agree the new website looks wonderful and that’s what counts, isn’t it? Continue reading

08Jun 2014

Simply put, it’s dynamic, that’s why!  Say, you printed your business cards and brochures last month. You spent a nice chunk of change because your wanted them to stand out. But now you discover you need to add something that will dramatically change what you’re communicating. You can’t throw out a thousand brochures or cards, but updating a website is simple! Simply tweak it, and you’re on your way.

Remember, customers aren’t always willing to buy when you’re willing to sell. By keeping them informed and in touch with your website, they can reach out to you whenever they are ready!